For the launch of PAMMYS’ new models, we created a social-first campaign - shaped by the bright volcanic landscapes of Milos, clear blue skies, soft pastel tones and a playful, slightly surreal fashion mood.
Rather than leaning into typical beach imagery, the campaign uses Milos as a sculptural high-fashion backdrop. Minimal, product-led scenes put the shoes at the center - highlighted through color, bold poses, graphic movement and simple visual ideas designed to feel different.
The project was shot in close collaboration with director Omid Aghdami, a longtime friend and creative partner. Omid led the photography and directed the main commercial, while I mainly supported the film through cinematography and co-direction on some scenes. In parallel, I was fully responsible for the social content - from creative direction, directing and cinematography to edit, grading, sound and final delivery.
Content Role:
Creative direction, directing, cinematography, edit, grading, music selection, sfx.
Main Commercial Role:
Mainly cinematography & co-direction for selected scenes.
PAISLEY Bespoke tailors outstanding outfits - ones that fit only you. And this is exactly the message the PAISLEY Summer 2025 campaign conveys.
To express this idea, the campaign shows individual lifestyles and people wearing bespoke outfits inspired by the way they live.
To connect with PAISLEY’s premium audience in Hamburg, specific lifestyle fields were defined: sailing, equestrian culture and the world of classic cars.
Each setting highlights a different facet of individuality and makes clear that with PAISLEY Bespoke, your outfit is not just perfectly tailored - it is tailored to your lifestyle and personality.
Role:
Concept, copy, creative direction, ai video generation, edit, sfx, sound (AI tools: Midjourney, ElevenLabs)
SPIRIT is more than just an ordinary energy drink. It represents a new taste, a new plant-based power and a new zeitgeist. It stands for a fresh mindset - embracing innovative and healthier paths. That’s why the brand invites everyone to open their minds to the new. That’s why the claim: OPEN YOUR SPIRIT.
As part of this project, we were responsible for developing distinctive, single-minded video ads for social media - bold, memorable pieces designed to cut through the noise and communicate the brand’s attitude with clarity and impact.
Agency: MAYD
Executive Creative Directors: Bahador & Behnaz Pakravesh
Creative Directors: Alexander Makedonskiy, David Klaws
Agency: MAYD
Production: Represent
Director: Giorgio Bruni
DOP: Karl Burke
Executive Creative Directors: Bahador Pakravesh, Behnaz Pakravesh
Creative Directors: Alexander Makedonskiy, David Klaws
Music: MAYD, makybeats, NIGHTKRAFT
Sound: The Soundshack
Agency: MAYD Production: Represent Director: Giorgio Bruni Executive Creative Directors: Bahador Pakravesh, Behnaz Pakravesh Creative Directors: Alexander Makedonskiy, David Klaws Music: Alexander Makedonskiy (makybeats), MAYD Sound: The Soundshack
Life is full of memorable moments and challenges: all the ups and downs. And NIVEA Creme can’t do anything about it except one thing: Being always there to support us along our way.
Agency: MAYD
Executive Creative Directors: Bahador & Behnaz Pakravesh
Creative Directors: Alexander Makedonskiy, David Klaws
Granini Juice Me Up! is a juice concentrate for mixing. It stands for 61% less waste, less carrying and 1L of real juice enjoyment. To communicate all these great product benefits , we have developed “single-minded” ads that vividly and visually explain each product advantage.
Agency: MAYD
Production: GESTALT-STUDIO GmbH
Director: Omid Aghdami
Executive Creative Directors: Bahador Pakravesh, Behnaz Pakravesh
Creative Directors: Alexander Makedonskiy, David Klaws
Music: Alex Makedonskiy (aka. makybeats)
For Mother's Day 2016 we created a highly emotional film that shows the special bond between a mother and her unborn child. A film, that everyone can share with their mother using our message: For ever a part of you.
It became the most successful NIVEA spot ever and was ranked 5th among the top 10 of most shared german ads in 2016. Check it out on Facebook following this link.
Role:
Concept, Copywriter
Often copied. Never equalled.
Role: Copywriter
Agency: DDB Berlin
One night. One hundred cars. One message.
For 100 years of BMW.
Role:
Concept, Copywriter
Role:
Concept, Copywriter
Print campaign for the Drive Alert System by Volkswagen.
Awards:
Silver | Art Directors Club of Europe
Gold | Art Directors Club of Germany
Silver | Art Directors Club of Germany
Finalist | LIAA
Role: Concept, Copywriter
Agency: DDB Berlin
The new Passat is as advanced as you are.
Role:
Copywriter
The Golf of all estates.
Role: Concept, Copywriter
Agency: DDB Berlin
Role: Concept, Copywriter
Agency: DDB Berlin
