Women in #Germany earn 21%* less than men. Time for #equality, time for #FEM: world's first currency for women only, that closes the #GenderPayGap. Because it's worth 21% more when exchanged from Euro in Germany. You can get and use the first FEM in April 2018 at the Hamburg flagship store of the fashion brand PAISLEY, which initiated the FEM project with launching its very first women's collection.
More information on femcurrency.com
Credits
Agency: MAYD, Hamburg, Germany
Creatives: Behnaz Pakravesh, Bahador Pakravesh, Evridiki Kemanes, Alexander Makedosnkiy
Illustration: Claudia Cruz
Production & Animation: DonDon Berlin
Sound: The Soundshack, NIGHTKRAFT